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丽去年在黑色星期五和关闭让12000 +员工放假一天,这一举动震惊了世界零售。2016年,outdoors-retail巨头将再做一次。
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从历史上看,“黑色星期五”是一个巨大的一天促销活动,销售,和一般消费主义的混乱。但丽再次选择了一条不同的道路,今年它将关闭其门在感恩节后的第一天。
24亿美元作为衡量合作社今天宣布了这一计划创建一个“文化抗衡“黑色星期五”。
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12000多名丽员工将放假
“丽,今年将关闭在感恩节黑色星期五,因为从根本上我们相信使我们最好的自我之外——更健康、更快乐,身体上和精神上,“丽首席执行官杰瑞Stritzke说。
“我喜欢有一个社区的人在这个国家献出他们的生命这一使命,因此,我们要求美国”你会跟我们出去吗?”
# OptOutside
丽问其超过600万成员传播消息。问他们邀请别人来选择户外活动而在商店过道这“黑色星期五”。我们喜欢这个主意。
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为什么丽今年将跳过“黑色星期五”
最大的购物日感恩节之后在美国是一个名副其实的全国性节日但是它变得失控,丽认为。阅读更多…
REI.com/opt-outside将作为中心参与。在那里你可以声明支持,邀请其他人加入运动,或找个地方在户外玩耍。
游客可以上传照片,分享通过社交媒体,发现成千上万的小径和公园附近的户外或者与非营利组织。
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Stritzke继续说道,“现在我们宣布去年决定,人的生活都围绕户外真正拥抱回收“黑色星期五”的想法。在花了它自己的生命,成为比丽。# OptOutside非营利组织应该是一个平台和公务员的前线户外社区。”
看似有悖常理,REI假期出现的非常规做法成功。它公布了创纪录的收益在2015年,它像其他实体零售商蓬勃发展一无所。
# OptOutside期间,室外的专家社区将分享观点的主题包括自然的力量来恢复,童年在户外玩耍的价值,培养和保护我们的公共土地的价值,在户外对多样性的日益增长的需求。发表的观点将合作社和提升丽通过社会媒体为了探索户外生活的想法是一个良好的生活。
