周二,美国经济分析局公布了2020年户外休闲经济数据。大多数行业首当其冲的大流行。另一方面,划船,骑自行车,和房车的蓬勃发展。
2020年美国户外休闲经济可能没有在前几年一样利润丰厚的整体。但这并不能阻止人们去外面,尤其是在船、自行车、旅游房车。
周二,11月9日经济分析局(BEA)报告显示下降了19%在户外休闲经济在2019年和2020年之间。对美元的比价,该行业在2019年价值4598亿美元的国内生产总值(GDP);2020年,这个数字下降到3734亿美元。
值得注意的是,东亚银行的“户外休闲”包括野营装备和越野车等产品,以及支持基础设施如住宿、餐厅、等音乐会和节日,了一个巨大的冲击,也属于这一类。
然而,大流行的户外休闲经济的影响大于经济。BEA测量同期整体经济下滑了3.4%。
相关的就业也受到了重创,因为全国有户外休闲的工作减少了17.1%。招聘在每个州急剧下降。
划船,骑自行车,和房车经济增长
然而,COVID-19产生了积极的影响在划船,骑自行车,和房车。
划船和钓鱼经济从236亿年的2019美元跃升至308亿年的2020美元。Bass Pro,例如,报告了零售销售增加从65.5亿美元到73.2亿美元。
丽,报道其水上运动段激增。据公共事务高级项目经理考特尼Gearhart, kayak和单口paddleboard销售在三位数的速度增长。
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政府的一项研究显示,美国2020年户外整体经济受到了重创,但房车和划船蓬勃发展;(图片/快乐的,在上面)BEA发现自行车销售“休闲”跳了一个巨大的2019年3月至2020年3月的121%。根据NPD集团,自行车销售只有不断。2020年4月开始的12个月里看到的类别又增长57%。
Gearhart告诉GearJunkie丽的数字反映了上升。零售商“继续看高客户需求自行车(孩子和成人)和电动自行车(流动性、休闲、公路和山地)到2021年,”她说。
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(图片/ / BikePortland乔纳森mau)Gearhart还指出,一个更大的趋势观察到该公司的消费者似乎应对供应链通过购买随时随地可以混乱。
“我们已经与我们的周期供应商密切合作,减轻极其复杂的供应链中断;存货流一直远低于需求行业和丽和这一中断都将保持至少到2022年中期,”Gearhart说。
BEA还预计房车出口继续增长,预测从2020年到2021年增加了34%——14%的速度高于之前的记录。房车价格也经历了屋顶,增加40%在某些类别。
规定的检疫和封闭的企业让人们想要外面。如果只有松散的,效果是属于每个类别的增长。日益上涨的房价和封闭的酒店可以帮助燃料房车是越来越受欢迎。
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(照片/ Sergey Nemirovsky)全国户外休闲经济低迷;冬季运动前景
整个行业影响整个国家的打击,只有三个州(俄克拉何马州、俄亥俄州和阿肯色州)看到他们的户外经济体从2019年到2020年保持稳定,阿拉巴马州,只有看到了上升。可以预见的是,国家严重依赖旅游情况受冲击最大。2019年,夏威夷的户外经济生成其GDP的近6%。2020年,这个数字下降到3.8%。
展望未来,没有理由期望今年冬季运动是一个漫长的过程,在或失去控制。虽然2020年重创许多度假村(许多几个月由于COVID和关闭重新与能力有限),科罗拉多州的典型的赛季度假村是开放的。
在加州,猛犸象和太浩栅栏都打开。大多数都是满负荷运转。丽,越野滑雪,雪鞋销售一个天文七次2019年的数字。
COVID可能已经影响了户外行业。但在即将到来的赛季开始看,如果不正常,至少更可预测的。
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