雪人冷却器将开设首家实体商店在奥斯汀,得克萨斯州,2017年。
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十年前,一个商店致力于冷却器可能听起来很愚蠢。今天,雪人及其巨大的声望使概念看起来完全合理。
冷却器的溢价品牌将打开一个旗舰店在南国会附近的奥斯汀在2017年上半年的某个时候。
这家店将雪人创始人罗伊和瑞安Seiders以来的第一个品牌在2006年推出了父亲的车库。
雪人社区目的地在奥斯汀
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雪人已经主办全国事件,比如它的故事从野生的旅行品牌尚未透露很多细节在商店。但一位发言人表示,这将是一个“目的地社区与雪人品牌。”
“建筑是1930年代的老仓库,我们兴奋地把它带回生活,”科里梅纳德说,雪人负责市场营销的副总裁。“装修将有助于韩国中央滨水区倡议,包括118英亩Lady Bird湖的南面。”
除了冷却器销售和展示雪人商品,品牌将举办音乐会和电影放映的空间。
报道这个消息时,CultureMap援引梅纳德:“旗舰店将目的地为当地人和游客互动和了解雪人品牌。从购物到现场音乐和啤酒在院子里,这将是一个空间来庆祝我们对野生和联系我们的社区在奥斯汀。”
