嘲笑Cycleworks输出在一个经常被遗忘的人口集中在日益增长的运动:青少年骑有竞争力。
当自行车设计行业资深杰森·霍尔沃森看到了钻井平台结核分枝杆菌孩子们骑在他女儿的高中联赛,他决定努力改变。全国校际的自行车协会(NICA)坐标高中在美国自行车山地自行车比赛的形状35-40-minute骑上相当的小径。
不幸的是,大多数乘客霍尔沃森看着没有骑自行车对地形。
“你会出现练习,孩子会热心的,但是男人,他们不骑自行车,非常有利于他们试图在竞争,”霍尔沃森说。“很多孩子会出现在,你知道的,很漂亮的自行车,但它们就像30磅。像所有140/160旅行自行车。你知道,这并不是说适合越野(骑)。
”或有孩子说,‘噢,是的,我爸爸骑着这一点,他说这是一个伟大的自行车——1992年。”
霍尔沃森认为任何孩子想要的明显差异水平在他们骑。经过20多年的经验在元件部分和框架设计公司,如GT和Cannondale,他知道设备很重要。
经过几年的发展,他正式启动今年早些时候嘲笑。该公司推出了四个完整的构建旨在帮助青少年运动员竞争不太奢侈。
“即使开始,竞争激烈的自行车,这就像三四(千美元),”霍尔沃森指出。“这就是我的动力。我们能做什么来让这些孩子骑自行车,有竞争力但不疯狂贵吗?”
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做,他需要提供一个迅速与合理合规和固体组件骡子。他降落在一个简洁的商业模式。首先,他的碳框架直接从制造商(在亚洲)和组件制造商也做了同样的事情像禧马诺和狐狸。然后,他绕过零售成本由直接向消费者出售。
品牌识别:嘲笑构建
霍尔沃森强调,他觉得使用知名品牌将是一个成功的关键。因为一些孩子和父母不理解更为复杂的市场,他推断,嘲笑需要品牌认知度。
“很多这些孩子并不是真正从自行车背景,”他说。“与其他运动相比,像足球或篮球或网球,设备是非常标准的东西,每个人都可以出现和竞争。所以我想很多孩子和他们的父母都不知道有这样的差别在一辆山地车,他们只会考虑“嘿,这是好的,这是一个山地自行车团队”和一辆自行车,实际上是为比赛设计的课程。”
禧马诺和狐狸,还嘲笑自行车使用Maxxis RockShox。条目的自行车,嘲笑XCHT竞争,起价1999美元。它有一个1×12Shimano Deore groupset和RockShox朱迪120毫米叉,重27英镑。
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嘲笑竞争构建;(图片/一致)range-topping工厂建立有Shimano XTR groupset, 120毫米福克斯叉和福克斯滴管,碳车把,和自定义碳轮子。它重量不到23磅,售价5300美元。
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框架使用一个开放的模具设计,所以嘲笑可以调整的一些元素,如碳上篮或电缆路由。夷为平地的座位保持亨特更好的遵从性和乘坐质量,和大五通管头管帮助使它硬对硬抽。媒介框架重2.5磅,有7年保修。
获得牵引
霍尔沃森指出,高中山地自行车快速增长在犹他州,嘲笑的总部所在地。为了满足相应的需要更多的自行车,嘲笑团队开车上路。作为赞助协议的一部分犹他州高中自行车联盟,他们前往六NICA地区的比赛状态。让运动员和他们的父母有机会查看齿轮。
有趣的是,霍尔沃森的目标品牌几乎是相反的。他想要嘲笑自行车做什么呢?什么不让骑手骑。
““嘲笑”这个词意味着“协议”或一个,”他说。“如果你不注意到当你骑自行车,这是一个很好的设置,因为它只是在那里,和你(一)执行。所以“嘲笑”这个名字是小道,一起和你的自行车在一起——只是一个。”
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嘲笑的四个完整的构建与低调的颜色和图案,帮助他们适应广泛的团队工具包。每个平台四个大小覆盖任何来自4“10”6”6”。
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